New generation in the management of RAUCH Landmaschinenfabrik GmbH

On 1st August 2015, Managing Director Joachim Rauch duly passed on his responsibility in the field of sales/marketing of RAUCH Landmaschinenfabrik GmbH to his younger brother Dr. h.c. Norbert Rauch.

Joachim Rauch, who joined the company in 1983 and has been managing partner and managing director sales since 1989, will continue to share his vast experience and implement projects as an advisor. Once he had assumed the responsibility for sales, Joachim Rauch began to develop a powerful sales organisation for the domestic and export market. His successful development work led to the creation of a global sales organisation in more than 40 countries with exports accounting for 65% of sales. In Germany and in the export countries, the market shares and the image of the agricultural and communal machinery of the RAUCH family enterprise experienced a significant rise. Under his successful management the RAUCH turnover increased from €8 million to €76 million. With his extraordinary and highly personal commitment he made a significant contribution to today’s status of the company.

His brother and successor Norbert Rauch joined the company in 1979 and was appointed Managing Director of Engineering in 1987. Today, his development team of more than 40 engineers and employees contributes to the innovative capacity of the company. As a former member of the Association of German Machinery and Equipment Constructors (VDMA), long-standing member of the German Agricultural Society (DLG) and due to extensive contacts to leading growers, market and branch developments are recognisable at an early stage.

Martin Rauch, as the first representative of the 4th generation of the RAUCH family enterprise, studied mechanical engineering, gained professional experience at KUHN in Brodhead, Wisconsin, USA, at NEOPLAN in Pilsting, Germany and at BOSCH in China. After having worked in the construction department of the agricultural machinery manufacturer KRONE in Spelle for 3 years, Martin Rauch assumed the first management tasks in the family enterprise RAUCH on 1st May 2011. In 2013 he was appointed project manager for the “introduction of a new company-wide software system”, which was recently put into operation. As of 1st August 2015 he was entrusted with additional tasks in the areas service, quality, tool and prototype construction in addition to the overall responsibility for IT. At the next partners’ meeting in November 2015, Martin Rauch will be appointed as a further managing director as of 1st January 2016.

Hermann Rauch remains Managing Director for Finance, Controlling and Production. He joined the RAUCH family enterprise in 1985 and established an extensive IT structure enabling optimum management of the company due to constantly up-to-date company data. He is responsible for the successful relocation/partial relocation from the previous site in Sinzheim and previous sites in Bühl and Vimbuch to the Baden-Airpark. In 2009, the new production facility was put into operation which stands out by a significantly higher process efficiency and manufacturing quality. In August 2015, the new Service and Training Centre was opened where a new training facility for our young employees, a workshop for tool construction, rooms for customer service, for training and for quality assurance are available. The Rauch production systems and equipment are at a very high level. For example in 2015, the company RAUCH was awarded the German award for medium-sized businesses "Großer Preis des Mittelstandes" by the Oskar Patzelt Foundation.